Oxford Street
Oxford Street is one of the narrated stops on the self-guided London audio walking tour in Gingerguide. Plan about ~60 min here. Press play at the spot for its two to three minute story, or ask the AI guide anything about it.
- Type landmark
- Suggested visit ~60 min
- London London guide
About Oxford Street
Europe's busiest shopping street with over 300 shops stretching 1.5 miles from Marble Arch to Tottenham Court Road.
Oxford Street is Europe's busiest shopping street, attracting over half a million shoppers daily. The 1.5-mile stretch from Marble Arch to Tottenham Court Road is home to over 300 shops, from flagship department stores like Selfridges and John Lewis to high-street brands and international fashion retailers.
The street follows the route of an ancient Roman road. Its commercial character developed in the 19th century when the grand department stores arrived. Selfridges, founded by American entrepreneur Harry Gordon Selfridge in 1909, was revolutionary in its approach to retail as entertainment.
At Christmas, Oxford Street becomes even more spectacular when its famous festive lights are switched on, drawing enormous crowds to see the dazzling displays that stretch the entire length of the street.
Did you know? Oxford Street follows the route of an ancient Roman road and was once the route prisoners took to the gallows at Tyburn.
How long should you spend at Oxford Street?
Plan about ~60 min at Oxford Street. That is enough to take it in and hear its narrated story; stay longer if it grabs you. The tour is self-guided, so there is no rush.
Is Oxford Street worth visiting?
Oxford Street is one of the 41 sights the Gingerguide team researched and narrated in London, so it earns a place on a self-guided walk. Its story explains why it matters, and you can ask the AI guide anything the story leaves open.
Nearby stops in London
Hear the story of Oxford Street
Preview the London tour free in the Gingerguide app.