Maserati: the Trident of Modena
Maserati: the Trident of Modena is one of the narrated stops on the self-guided Modena audio walking tour in Gingerguide. Plan about ~45 min here. Press play at the spot for its two to three minute story, or ask the AI guide anything about it.
- Type museum
- Suggested visit ~45 min
- Modena Modena guide
About Maserati: the Trident of Modena
Maserati was founded in Bologna in 1914 by six brothers, but moved to Modena in 1937 and has been associated with the city ever since. The trident logo is taken from the Neptune fountain in Bologna's Piazza Maggiore.
Maserati was founded in Bologna on December 1, 1914 by the six Maserati brothers, Alfieri, Bindo, Carlo, Ettore, Ernesto, and Mario, who began as mechanics and racing car builders. The trident logo, which remains one of the most recognisable automotive symbols in the world, was taken from the statue of Neptune (Poseidon) in Bologna's Piazza Maggiore, designed by his brother Mario, who was an artist. In 1937, following financial difficulties, the company was sold to the Orsi family and moved from Bologna to Modena. For the following decades, Modena was the centre of Maserati production, with the factory and headquarters on Viale Ciro Menotti. During the 1950s and 1960s, Maserati produced some of the greatest racing cars and Grand Prix winners in history. Today, while production has moved to other facilities, Maserati's spiritual and administrative headquarters remains in Modena, and the company is considered a central part of the Motor Valley heritage that also includes Ferrari (Maranello), Lamborghini (Sant'Agata Bolognese), Pagani (San Cesario sul Panaro), and Ducati (Bologna).
Did you know? The Maserati trident logo was designed by Mario Maserati, who was an artist, and is based on the Neptune statue in Bologna's Piazza Maggiore, the same fountain that greets visitors to Bologna today.
How long should you spend at Maserati: the Trident of Modena?
Plan about ~45 min at Maserati: the Trident of Modena. That is enough to take it in and hear its narrated story; stay longer if it grabs you. The tour is self-guided, so there is no rush.
Is Maserati: the Trident of Modena worth visiting?
Maserati: the Trident of Modena is one of the 18 sights the Gingerguide team researched and narrated in Modena, so it earns a place on a self-guided walk. Its story explains why it matters, and you can ask the AI guide anything the story leaves open.
Nearby stops in Modena
Hear the story of Maserati: the Trident of Modena
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